The Go-To Moisturizer bottle on a neutral background

The Go-To Moisturizer

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The Go-To Moisturizer bottle on a neutral background

The Go-To Moisturizer

A light, lasting moment of escape 1.7 oz

Formulated for all stages of motherhood
Dermatologist founded and tested
Safe for sensitive skin

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As a dermatologist and a mom, I needed a long-lasting moisturizer that felt like a light hug for my face—one that kept my skin comfortable and hydrated from drop-off all the way to bedtime. So I created this lightweight cream to deliver lasting hydration, layer beautifully under makeup, and actually improve your skin over time. No heaviness. No greasy film. Just a hint of sandy green woods and a mini mental vacation.

How to Use
  1. AM or PM after applying any actives like vitamin C or retinoids, warm a dime sized amount in your palms.
  2. Smooth over face and neck.
  3. This is enough. You are, too.
Ingredients

Niacinamide (Vitamin B3) — 4% — UV protection, fine line reduction, tone-evening, blemish control, and barrier support.

Ceramide + Cholesterol + Fatty Acid Complex — 1% — Skin-identical lipids that support a healthy skin barrier.

Kakadu Plum Extract — 2% — The world's highest natural source of Vitamin C, for brightness without irritation.

Glycerin — 3% — Draws moisture in and keeps it there.

Vitamin E — The feel-good supporting cast.

Apricot Kernel Oil — The feel-good supporting cast.

Liquid Shea Butter — The feel-good supporting cast.

Full ingredient list: Water/Aqua/Eau, Dimethicone, Caprylic/Capric Triglyceride, Glycerin, Niacinamide, Cetearyl Alcohol, Polyglyceryl-6 Stearate, Prunus Armeniaca (Apricot) Kernel Oil, Butyrospermum Parkii (Shea) Butter, Phenoxyethanol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polysilicone-11, Polyglyceryl-6 Behenate, Ethylhexylglycerin, Sodium Lauroyl Lactylate, Disodium EDTA, Citric Acid, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Polysorbate 60, Sorbitan Isostearate, Terminalia Ferdinandiana Fruit Extract, Fragrance/Parfum, Ceramide NP, Ceramide AP, Cholesterol, Phytosphingosine, Carbomer, Xanthan Gum, Ceramide EOP, Coumarin

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I Made This for Us

I wanted a moisturizer that does more than feel good for five minutes. So I chose concentrated lipids that speak your skin's language (ceramides, cholesterol, fatty acids in the ratio your barrier actually recognizes) and glycerin, a humectant that's been trusted in dermatology for decades because it works.

That hydrated, no-midday-flakiness, "my skin just feels good" feeling? That's your barrier finally getting what it needs. We all need a support system.

Dr. Aegean Pairs This With

As a dermatologist and a mom, I've tried every moisturizer out there. High-end, low-end, and I still couldn't find one that was good and just kept my skin hydrated throughout the day. And it would feel great at first, but then a few hours later, my skin would feel tight and dry again. The Go-To Moisturizer was inspired by that classic moisturizer I've used for years. I wanted it to feel a little more elevated, lightweight, not greasy, and truly hydrating. Plus, it had to look good on your bathroom counter. We went through many rounds to get the texture just right, and it feels light, almost like a cloud, but it is deeply moisturizing. It melts in, it's not heavy, there is no greasy film, and your skin just stays comfortable all day. There is glycerin that draws hydration into your skin. There are barrier-supporting lipids that reinforce your natural skin structure, the niacinamide strengthens and smooths. So it's really not just five minutes of moisture, it's hydration that really gets you through the day. If you just want one moisturizer that really works, that's gentle enough for sensitive skin, light enough for summer, comfortable during pregnancy, your everyday, your go-to. You're gonna take three to four pumps, warm it in your hands, and smooth it over your face and neck. Because you don't need another complicated step, you need hydration that lasts, that's it.

5-Second Answers from Dr. Aegean

You just want someone to tell you what actually works. My job is to look at the actual research and tell you what really matters, without the fear and without the confusion.

Is this moisturizer non-comedogenic and okay for breakout-prone skin?

Yes, this moisturizer was evaluated through independent non-comedogenic testing, a standard dermatologic assessment to determine whether a product is likely to clog pores when used as directed. In testing, the formula did not show a tendency to contribute to comedone (clogged pore) formation. As with all skincare, individual responses can vary, but the testing supports that it is appropriate for acne- and breakout-prone skin.

Is this appropriate during pregnancy and postpartum, including breastfeeding?

Yes, which means one less thing to second-guess. This moisturizer was thoughtfully formulated for all stages of motherhood, including pregnancy and postpartum. Each formula is reviewed by an independent toxicologist and developed using ingredients with well-established safety profiles at conservative concentrations. For more information, read our full Safety Statement.

Is this safe for sensitive skin?

Yes, this moisturizer was formulated with sensitive and reactive skin in mind. It has been evaluated through an independently administered Repeat Insult Patch Test (RIPT), including individuals with sensitive skin—a standard dermatologic test used to assess irritation potential over time. While no product can be guaranteed for everyone, this testing supports that the formula is well-tolerated when used as directed, even for sensitive skin.

Plum ingredient collage for The Go-To Moisturizer

Ingredients with Real Evidence Behind Them. Nothing Extra. Nothing Complicated.

What Real Moms Are Saying

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